Search Engine Optimization allows your web site to appear in the top of the organic searches for your relevant keywords and keyword phrases. We know that over 85% of prospective customers use the Internet to find what they are looking for, but, 57% of them abandon their searches if they do not find what they are looking for within the top 20 results. As a result of this, competition is fierce to get to the top of the search results.
JADE Search Engine Optimization services are designed to give you a snapshot of where your web site is today and to provide you with recommendations to increase your visibility within the major search engines. We start with an in-depth assessment of your strategic goals, an analysis of your competitive environment and overall market and a review of where your site currently ranks among the major search engines. Based on these results, we provide recommendations to increase your firms Search Engine Visibility.
JADE's Search Engine Optimization program includes the following services:
Initial Consultation – We will schedule an initial meeting to discuss the goals of your SEO, who your competitors are and what phrases a potential customer would type into a search engine if they were looking for your product. We will also lay out an initial timeline and campaign strategy.
Keyword Phrase Research – After gaining a firm grasp of your business and looking at it through your customer’s eyes, we do extensive keyword research and analysis to determine how often certain keywords are searched for among the different search engines. This process will provide us with the most effective keyword phrases to include in your campaign.
Analysis of Web Site Navigational Structure – We will do a thorough examination of your current site’s layout, looking carefully at ease of use to determine if there are any fundamental issues that need to be addressed up front to insure a successful campaign. Any recommended changes will be presented at that time in a separate quote.
Examination of Internal Links – Search engines rely heavily on text links to find other pages on your site. We do a thorough examination of your site’s architecture to find any broken or mislabeled links.
Optimization of Your Web Pages – This is where we put on our work gloves and dig into your HTML code. We continually educate ourselves to the current developments in search engine technology and code your web pages accordingly with keyword phrase placement in the optimal locations.
Search Engine Submission – We will submit your site to the major search engines so they will find and index your site in the proper manner. The proper manner means submitting your site to the search engines one at a time by hand rather than by an automated system that could actually hurt your rankings. Please keep in mind that once the search engines have your submission, there will still be a period of time before they actually index your site.
Initial & Follow-up Reports – We do an initial keyword phrase report on the major search engines to determine your rankings before your campaign, and we follow that up with a final ranking report up to 90 days into the campaign.
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