Search engine marketing (SEM), in which companies pay for listings, is on the rise. According to IDC, total internet advertising revenues in the U.S. totaled a record $25.5 billion for the year ending 2007. This represents an increase of 27% over the 2006 record of $18.6 billion. Total revenues for the 2007 fourth-quarter also increased 28% from the 2006 fourth-quarter total. Approximately 72% of total revenues were generated from keyword search and display advertising (e.g. pay-per-click advertising). For the year ending 2007, the average marketer using search ads and/or search engine optimization services spent a massive 36% of their online ad budget on it.

How does your company take part in this growing market? JADE International provides Certified Search Engine Marketing. We begin with an in-depth analysis of your firm, your goals, your markets and your competitors. Once this is complete, we will supply your firm with recommendations as to the size of your monthly marketing budget and how the budget should be distributed. The next step is keyword and keyword phrase analysis. We develop these keywords and phrases through a combination of brainstorming by you (the expert) and an intense study of your competitors. We help you find the predictive keywords that your potential new clients will use to find you. We review the strategy, habits, and maximum bids of your competition—obvious competitors in your industry and those bidders outside your industry offering products or services that overlap your targeted keywords. We match your target audience with the audience of a keyword and then develop a bidding strategy to get you in front of them.

We work with Google AdWords, Yahoo Search Marketing Solutions, Microsoft adCenter, MIVA and many specialty search engines. Together these search engines account for 94.5% of all searches being performed in the United States.

We provide monthly keyword reports from all search engine pay per click programs that identify the keywords being used, the average position, the total number of impressions, the number of total clicks, the click through rates, the average bid, the cost per click and the total cost. Upon review of your monthly marketing reports your marketing plan can be adjusted to maximize your return on investment.

Contact us today and one of our Search Engine Marketing Consultants will begin the process of driving traffic to your to your Web Site! .